Leaflet Design Examples

Pros:
It is bright, colourful and eye catching.
The theme is carried out throughout the entire leaflet.
There is a lot of information on the leaflet.
The titles are large and easy to read.
Cons:
There is too much info squeezed in.
It is quite busy.

Pros:
It is simple.
It is not busy.
It has a nice range of colours [shades of green & blue]

Cons:
There are not many images.
There could be some more information.

Pros:
It looks professional.
Not too many colours.

Cons:
It looks out-dated and old.
The text is small and hard to read.

Bibliography

here are the sites i'm using for images.
www.hongkiat.com

http://psdlearning.com/2008/09/spray-paint-text/

www.photobucket.com

http://www.theecclestons.com/images/splat2.gif

http://www.eushare.eu/images/SplatterCircle0009_L2.JPG

http://www.skinsftw.tumblr.com

here are the sites i've used so far for my information.
http://ncadi.samhsa.gov/govpubs/ph323/
http://journeytobrilliance.com/nz_youth.html
http://alcoholism.about.com/cs/teens/a/aa000307.htm
http://kidshealth.org/teen/drug_alcohol/alcohol/alcohol.html

Brief for Unit Standard 2788

• 
  
  Tawa College CFounselling service would like a leaflet designed to alert teenagers to the dangers of drinking excessive alcohol.

The counsellers feel it would appeal to teenagers if a modern, funky style is used, serveralimages and quotes, data or stories from teenagers.

Key Points

• Create a 3 fold booklet containing information about the dangers of alcohol.


• Use a wide variety of suitable information sources:

Section 1 - books, magazines, newspapers, pamphlets, internet, CDs, databases

Section 2 - survey, interview, questionare, email, cell phone texting, telephone query.

• 
  
  Reword the original information to appeal to teenagers.


• 
  
  Use images and other effects to appeal to teenagers.

Evaluation for Design Dossier

Lovely Stuff

• The titles font is modern, I used brushes to add the curls and swirls. I like how I formed each swirl around the shape of the letter.
• The swirls coming from the picture of Charika are highlighted in white so it didn't blend in as much with the background.
• The background has texture to it. It is interesting but doesn't over power the rest of the design.
• The frilly bits repeat.

Not So Lovely Stuff

• The text in the introduction is hard to read.
• The swirls coming from the frame are to transparent so they are too sublte.
• The text layout looks to squashed together in places.
• I added a filter to Charika to make her look more like a painting, but it only looks obvious if you look closely.
• There is a black border around the frame where the background of the photo wasn't deleted properly in Photoshop.

Ways To Improve

• I could bevel the image of Charika and add effects such as 'Underpainting', 'Dark Strokes' and 'Water Colour' so it looks more like a painting rather than a photo placed inside a frame.
• I could put more shadows and outer glow/ inner glow on the text to make it stand out more and make it easy as possible to read.
• I could spend more time editing the title, to make sure all the white highlights around the edge are gone.
• I could find a larger picture of a frame to make it less pixelated.
• I could've used better colouring. Red and dark green can clash. But they contrast well. So the foreground and background are easy to identify.

My Client is pleased with my work. I have learnt lots of things along the way. Including a better understanding of how to use Photoshop and how to use InDesign.