Sunday, March 29, 2009

Leaflet Design Examples










































Pros:
It is bright, colourful and eye catching.
The theme is carried out throughout the entire leaflet.
There is a lot of information on the leaflet.
The titles are large and easy to read.
Cons:
There is too much info squeezed in.
It is quite busy.

Pros:
It is simple.
It is not busy.
It has a nice range of colours [shades of green & blue]

Cons:
There are not many images.
There could be some more information.

Pros:
It looks professional.
Not too many colours.

Cons:
It looks out-dated and old.
The text is small and hard to read.








Tuesday, March 17, 2009

Brief for Unit Standard 2788




  • Tawa College CFounselling service would like a leaflet designed to alert teenagers to the dangers of drinking excessive alcohol.
The counsellers feel it would appeal to teenagers if a modern, funky style is used, serveralimages and quotes, data or stories from teenagers.

Key Points


  • Create a 3 fold booklet containing information about the dangers of alcohol.

  • Use a wide variety of suitable information sources:


Section 1 - books, magazines, newspapers, pamphlets, internet, CDs, databases


Section 2 - survey, interview, questionare, email, cell phone texting, telephone query.




  • Reword the original information to appeal to teenagers.


  • Use images and other effects to appeal to teenagers.

Thursday, March 5, 2009

Evaluation for Design Dossier

Lovely Stuff
  • The titles font is modern, I used brushes to add the curls and swirls. I like how I formed each swirl around the shape of the letter.
  • The swirls coming from the picture of Charika are highlighted in white so it didn't blend in as much with the background.
  • The background has texture to it. It is interesting but doesn't over power the rest of the design.
  • The frilly bits repeat.

Not So Lovely Stuff

  • The text in the introduction is hard to read.
  • The swirls coming from the frame are to transparent so they are too sublte.
  • The text layout looks to squashed together in places.
  • I added a filter to Charika to make her look more like a painting, but it only looks obvious if you look closely.
  • There is a black border around the frame where the background of the photo wasn't deleted properly in Photoshop.

Ways To Improve

  • I could bevel the image of Charika and add effects such as 'Underpainting', 'Dark Strokes' and 'Water Colour' so it looks more like a painting rather than a photo placed inside a frame.
  • I could put more shadows and outer glow/ inner glow on the text to make it stand out more and make it easy as possible to read.
  • I could spend more time editing the title, to make sure all the white highlights around the edge are gone.
  • I could find a larger picture of a frame to make it less pixelated.
  • I could've used better colouring. Red and dark green can clash. But they contrast well. So the foreground and background are easy to identify.

My Client is pleased with my work. I have learnt lots of things along the way. Including a better understanding of how to use Photoshop and how to use InDesign.

Thursday, February 26, 2009


Today I was at home because I had surgery last week, so I decided to do some work. I made this title.

Tuesday, February 17, 2009

Brief for Design Dossier

A design dossier must be created for my [amazing] client, Charika Muthumala
It must reflect her interests, e.g. Rock and Symphonic metal music, baroque artwork, modern artwork, mountain landscapes, beaches.
It must include
  • A write up about her in relation to digital design taken from an interview.
  • A photo which has been amended to suit the subject.
  • Interesting page layout.
The page must be either 1 or 2 A4 pages (i.e. magazine spread).

Her favourite colour is red, so that colour will be incorporated in to the design. As she like traditional art the font for the title will be curly and classical.